Welcome to the #OWNInsights series, where we invite industry leaders to take us on a thought provoking journey through the #Web3 space. Please enjoy this article written by Rory O'Neill, Executive at strategic communications consultancy #Wachsman https://medium.com/ontologynetwork/own-insights-08-add-value-not-noise-navigating-web3-branding-in-a-market-downturn-d0f4f376a8b7 Strategic brand management by #web3 companies is an effective way to weather the #crypto winter storm. Despite all of the negative headlines, brands should not embrace a period of hibernation. Rather, blockchain brands should act as 'standard bearers' for the industry. They can demonstrate that, despite the headlines, #web3 companies are much more than the sensationalist reports suggest. Brands should renew their focus on educations, building and development. They can share long term aspirations, and demonstrate how they are well positioned to enjoy future market conditions. In these conditions, #thoughtleadership will bring success, as they lead brands in their development and strategically place them in an environment that attracts the attention of big name brands. Brands can help to demonstrate the positive impacts of #web3. They can help to demonstrate that the winter is nothing more than seasonal weather. Don't stop building, educating, and innovating. Summer is just around the corner.

Last week #avinoc participated in the Next Level Event in Dubai and presented the latest VOO use cases. ✈️ 👉 For each sale made with VOOpay, collect VOOmiles and get crypto-commissions in #avinoctoken in your VOOwallet 🚀 #nextstop: Global Summit 22 | Dubai